Super Size Me 2: Holy Chicken! investigates the world of the fast food chicken industry, as Morgan Spurlock decides to start from the very beginning and open his very own fast food crispy chicken restaurant.
Super Size Me 2 shines some light on some shady business practices in the American chicken industry, but it misses the real problem, that the socialist business practices are actually stifling competition and damaging the free market, while giving government too much power.
Super Size Me 2: Holy Chicken! is Spurlock’s follow up documentary to his first fast-food experiment where he only ate from McDonalds three times a day for a month. This time, he decides to open his very own chicken restaurant in the heart of the fast-food world, Columbus, Ohio. He wants to start from the very beginning and be able to tell the completely transparent truth to his customers.
First, he goes directly to the source: the chicken farmers. After many people refused to give him any type of inside look into this industry, he finally found a farmer who would help him out. This farmer is named Jonathan and has been in the chicken business for years, hoping to eventually pass it along to his son. Johnathan helps Morgan make a purchase of a few hundred baby chicks, and helps him get his barn set up to properly accommodate them.
This is when Morgan begins to learn about the FDA regulations for the way in which chickens are farmed. Even though these chickens are stuck inside a barn for the duration of their short lives, because there are no cages, they pass for “Cage Free.” As soon as he opens the door slightly, allowing the chickens to have about ten square feet of access to the outdoors, it counts as “Free Range.” The chickens have been bred over time to grow at a rapid rate, causing their legs to break underneath them and to have heart attacks because of their weight. However, because these problems are a result of breeding and not hormones, they can also advertise the chickens as “Hormone Free.”
While his chickens are growing, Morgan is also working with a team to find a building for his restaurant, a team creating the recipes, and a team working on the creative side of marketing. The marketing team points out that many restaurants have created ways where they put a “green halo” around their food, portraying items as healthy, when in reality, they are far from it. Morgan decides to use words like “crispy” and “tempura” instead of “fried,” and use bright green colors to give the impression of health.
After the help of many people, Holy Chicken finally opens its doors and the customers are surprised by what they find inside. Morgan has actually told the truth about the food that they are eating, including pictures of the overgrown and premature chickens on every table, and marks on the floor signifying the amount of space that qualifies his birds as “free-range” chickens. He also tells Jonathan’s story on a wall of the fast-food restaurant. There, people can read about how large chicken companies like Tyson and Pilgrim’s Pride allegedly are keeping small farmers under their thumbs and completely controlling their lives. For example, the big chicken companies provide the farmers with the baby chicks to raise, and the chicken feed for the chicks. Then, after a farmer pays off his debt for that, the large companies get the state and federal governments to change the regulations for chicken farming, such as new water regulations or new heating regulations for the birds, causing the farmers to remain in debt to the big companies.
During the documentary, Spurlock reveals that the National Chicken Council sent out a letter warning farmers about talking to him. Spurlock says that, as a result of helping him out, Jonathan has been exiled from the industry and has stopped receiving a new shipment of chickens. Hoping to change things for the better, Morgan Spurlock says he’d like to open more restaurants like the first one, spreading the truth about this industry.
Super Size Me 2: Holy Chicken! reveals the many ways in which the average consumer is relatively blind when it comes to knowing the source for their food, what’s in it and whether it’s actually healthy or not. Using a few street interviews, Spurlock claims the eating habits of Americans are truly unhealthy, yet most people believe their habits are perfectly acceptable. Spurlock says human bodies are meant to be regenerating, as long as we put the correct items into it. Thus, for example, every single organ in the human body, including skin and the liver, replaces itself over time. If the body has only junk to replace itself with, the body will undoubtedly fail. Animals aren’t meant to grow at an unhealthy speed, Spurlock adds. He says the bodily failures the fast-growing chickens are having prove this point.
Super Size Me 2: Holy Chicken! brings to light some chicken industry practices that give the industry a black eye. The problem with Morgan Spurlock’s approach, however, is that he comes to the issue from a humanist, environmentalist, anti-capitalist perspective. According to Spurlock, it’s the “corporate greed” of the big chicken companies in America that forces farmers to operate in a way that leaves them stuck in an unending cycle of debt. However, in reality, the big chicken companies are engaging in monopolistic practices, including colluding with government, to stifle competition. Thus, the big chicken companies, in cahoots with government, are actually violating the free market. So, while we may applaud Spurlock’s efforts to shine light on the chicken industry, his approach leaves something to be desired. You don’t have to be an anti-capitalist environmentalist wacko to bring reform to a flawed system. Capitalism is not the problem here. Big government and lack of competition are the real problems.
Super Size Me 2 also has some disturbing images and strong foul language.